SaaS & Product Content
Turn Complex Products Into Clear Videos
Product and feature videos built from screen recordings, UI captures and written product notes.
- Client
- Soowgood
- My role
- Content Developer & Editor — scripting, AI-assisted voiceover, edit, motion graphics.
- Tools used
- Premiere Pro, After Effects, AI voiceover, Figma assets
Objective
Explain a technical workflow to non-technical buyers in under two minutes.
Challenge
Raw screen recordings were long, unscripted and hard to follow.
Creative approach
- Rewrote product notes into a problem → solution → proof script.
- Re-timed screen captures with zooms and callouts on the exact UI action.
- Added motion-graphic labels in a single accent colour for clarity.
- AI-assisted voiceover for fast iteration, human-directed pacing and tone.
Outcome
A reusable template for future feature releases.